Alaia is owned by Fortuna Wines, which was started in 2011 by Miguel Posada and family. Fortuna Wines produces several wines from different regions and DO of Spain, the wines produced are made from indigenous varietals. Each wine has its own identity and represents varietals proper to that specific area. Initially, the project was developed around the Alaia branded wines. A few years back, Alaia was part of Dehesa de Rubiales-Grupo Galiciano group where the Posada family was a co-founder. Fortuna Wines decided to continue with this project adding wines from other regions than just the Catsilla y Leon. Fortuna Wines now produces wines from La Rioja, Ribera del Duero, Rias Baixas amongst other Spanish regions.