The Zazous were part of a subculture in France during and after World War Two. They were young people who expressed their individuality by wearing garish clothing and listening to Jazz music. They rebelled against the conformity and conservatism imposed by the Nazis occupying France during the Second World War. The Zazous probably got their name from a line in a song ‘ Zah Zuh Zah’ by the black American jazz musician Cab Calloway.
Zazou, the wine, is a take on originality and non conformity to explore wine outside common boundaries.