BATCHED Premium Cocktails is a craft cocktail company based in Auckland, New Zealand, founded in 2018 by Hamish Gordon and Matt Bruce. The founders launched the brand with a simple vision: to deliver bar-quality cocktails without the complexity of making them from scratch. Beginning with their flagship Espresso Martini, BATCHED has grown into an award-winning portfolio of premium bottled, canned, and on-tap cocktails, bringing New Zealand’s vibrant cocktail culture to homes, restaurants, and events.
The company develops its cocktails using premium spirits and natural ingredients, carefully selecting quality fruit, citrus, botanicals, and liqueurs to replicate the flavor and balance of handcrafted cocktails. Every recipe is designed to maintain consistency while allowing consumers to simply shake and pour for an authentic cocktail experience. This commitment to premium ingredients and convenience has become the foundation of the BATCHED brand philosophy.
Production centers on meticulous batching techniques that preserve the integrity of each cocktail while ensuring speed and consistency. Rather than sacrificing quality for convenience, BATCHED focuses on balancing every ingredient before bottling so each serve mirrors what guests would expect from a skilled bartender. The portfolio has expanded well beyond its original Espresso Martini to include Margaritas, Passionfruit Martinis, Gin Sours, and seasonal releases, available in bottles, cans, and larger event formats.
Today, BATCHED Premium Cocktails has become one of New Zealand’s leading premium ready-to-serve cocktail brands. Under the leadership of founders Hamish Gordon and Matt Bruce, the company continues to innovate while remaining true to its original mission: making expertly crafted cocktails more accessible without compromising quality. Its award-winning lineup and emphasis on premium ingredients have positioned BATCHED as a benchmark for the growing ready-to-drink cocktail category.