In 2015, Alberto’s life took an unexpected turn when he moved to Mexico. Alberto launched a boutique advertising agency, www.napoleonagencia.com which quickly became a local reference in branding and marketing strategies, attracting numerous Mexican tequila producers looking to refresh the products.

After establishing professional and personal relationships with numerous tequila families in the Valles region (Valle De Tequila), Alberto’s affection for the Blue Weber and the cask ageing led him to dream of creating  Derechito Tequila. After he brought together his roots and present: creating the first tequila aged in Ribera del Duero barrels with the limited edition Derechito Rosé Cillar De Silos & Familia Callejo