Vai is a lively Italian sparkling red wine rooted in Emilia-Romagna, Italy, the historic homeland of Lambrusco. This region, located between Parma and Modena in northern Italy, is internationally known for its vibrant food culture and wines designed to complement it. Vai captures the spirit of the region — fresh, energetic, and meant to be enjoyed casually around the table alongside classic Italian dishes.

The vineyards that supply Lambrusco grapes grow across the fertile plains and gently rolling hills of Emilia-Romagna. The region benefits from a combination of warm summers, cooling breezes from the Apennine Mountains, and nutrient-rich alluvial soils, which allow Lambrusco vines to ripen fully while maintaining bright acidity. Traditional Lambrusco varieties such as Lambrusco Salamino, Lambrusco Grasparossa, and Lambrusco Maestri are commonly used in the region, producing wines known for their deep color, vibrant fruit, and refreshing sparkle.